Structured Data & making a plan to use it more in new content upcoming for the website.
The value and advantage of doing that will equal more search results more often for the things we are already being found for as it will create a higher domain authority by “strengthening” the content with LOTS of structured data.
In order to use this properly a campaign specific plan that needs to be set forth of what and how we can create content to the end of higher usage of the specific tags on that page. This item in the branced poroposals is to hold space for making a potential plan.
By the Use of Structured Data on the website it makes the content written 1000% more visible and desirable to the search engines to want to index.
https://developers.google.com/search/docs/appearance/structured-data/search-gallery
The more we increase our ability to be seen by the search engines the more they will favor your brand over competitors. The following are potential protocols of structured data that could be used within the content areas of our site. This means that content should be written which can utilize these types of content.
- ALREADY IMPLEMENTED
BreadCrumbs: ikely the most important of all of these. It can be easily implemented on your site after organization of the pages suggested in the section above.
https://developers.google.com/search/docs/appearance/structured-data/breadcrumb - Article:
https://developers.google.com/search/docs/appearance/structured-data/article - Carousel:
https://developers.google.com/search/docs/appearance/structured-data/carousel - Course:
https://developers.google.com/search/docs/appearance/structured-data/course - Educational Q&A:
https://developers.google.com/search/docs/appearance/structured-data/education-qa - Event:
https://developers.google.com/search/docs/appearance/structured-data/event - FactCheck:
https://developers.google.com/search/docs/appearance/structured-data/factcheck - FAQ:
https://developers.google.com/search/docs/appearance/structured-data/faqpage - How-To:
https://developers.google.com/search/docs/appearance/structured-data/how-to - Job Posting:
https://developers.google.com/search/docs/appearance/structured-data/job-posting - Learning Video:
https://developers.google.com/search/docs/appearance/structured-data/learning-video - Local Business:
https://developers.google.com/search/docs/appearance/structured-data/local-business - QA Page:
https://developers.google.com/search/docs/appearance/structured-data/qapage - Review Snippet:
https://developers.google.com/search/docs/appearance/structured-data/review-snippet - Sitelinks Search Box: https://developers.google.com/search/docs/appearance/structured-data/sitelinks-searchbox
- Speakable:
https://developers.google.com/search/docs/appearance/structured-data/speakable - Video:
https://developers.google.com/search/docs/appearance/structured-data/video